L.E.K. Consulting's Media Survey Shows 'E-reader Republic' Comprises Hungriest Consumers of New Media

PRNewswire:
* The 'E-reader Republic' is driving growth in the book and magazine market and has a voracious appetite for new media. While iPod owners consumed about nine hours per week of new media, e-reader owners consumed more than 18 hours a week.
* Consumers are willing to pay cable providers for access to online video content. Up to 38% of consumers reported they would definitely or probably pay a $19 fee on top of their cable bill to gain access to their cable content online and on their mobile phones.
* Consumers are rampantly multi-tasking while online. One out of every three consumers spending time online is simultaneously watching television, and one in five is simultaneously listening to music.
* Internet radio is finally becoming relevant. 32% of respondents used Internet radio services, logging an average of 5.8 hours weekly per user -- eclipsing satellite radio in popularity.
* If they are online, older people (ages 50 to 64) spend significantly more time there than younger people (ages 25 and 39). Online activities among these age groups differ, with older people spending more time e-mailing whereas younger people spend a higher percentage of their online time on social networking sites."