Brand Mentions Preferred over Ads

eMarketer: "Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act."

Bloggers: America's Newest Profession

WSJ.com: "In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers, firefighters or even bartenders."

Techmeme founder: WSJ, NYT are aggregators

CNET: "'All successful Web publishers want their content quoted and linked,' Rivera wrote in an e-mail to CNET News.com. 'The benefits are clear. Some prefer that the quotes remain short...these are precisely the kind that Google and Techmeme use. So for AP and News Corp. to discourage quoting is a clue that they don't really get the Web and are in danger of shooting themselves in the foot.'"