Microsoft, Yahoo to Take on Google With Search Deal

Advertising Age: "Through the pact, Bing will become the default search engine on Yahoo, creating a search player with close to 30% market share of search queries, compared with Google's 65%, according to ComScore data.

One of the most interesting wrinkles involves who takes ownership of search sales: Yahoo is likely to take on exclusive representation of Bing inventory to eliminate channel conflict and complexity for advertisers, but not before both sides unwind the thousands of advertiser relationships and proprietary systems through which many large advertisers buy search ads. Microsoft's AdCenter is expected to be the sales-technology platform."

Best Buy/TiVo Partner To Push Home Entertainment

MediaPost: "Part of the new agreement will have the two companies developing a new cable set-top box, sold in Best Buy stores, that allows the retailer to deliver its own advertising message to TiVo subscribers."

Mainstream media failing to make news understandable to public, says new report

Journalism.co.uk: "We were struck by the confidence that people expressed in the internet generally and Google specifically as the most trusted resource of explanation and analysis"