Social Networking Traffic Up as Advertising Falls Flat

Mediaweek: "More than half the country actively uses social networking sites, but so far advertising on these properties is nothing short of anemic, says a new report issued by market research firm IDC."

Mediapost interview with John Battelle

MediaPost: "It's not that ad networks are a problem, it's that they are only a small part of the solution. DR-driven ad networks play an important part in the digital media ecosystem. But they have discouraged advertisers from focusing on the real issue facing the online world--that of brand engagement in digital media."

FCC Approves Google-Backed Plan to Free TV Airwaves

Bloomberg.com: "U.S. regulators agreed to free up unused television airwaves for wireless Internet access, handing a victory to Google Inc. and rejecting claims by broadcasters that the plan would disrupt TV signals."

Web Surfers May Be the New Couch Potatoes, Nielsen Study Finds

Bloomberg.com: "Turns out couch potatoes and Web surfers have a lot in common, besides being glued to their seats"