MediaPost Publications - '08 Online Ad Forecast: Increased Spending, Social Media Fragmentation, Resilience - 12/31/2007: "EMARKETER IS FORECASTING U.S. ONLINE ad spending to reach almost $28 billion in 2008--with the market buoyed by the presidential election and the Beijing Olympics, among other factors. That's up nearly 29% from this year. But as the fallout from the mortgage meltdown and other signs of a slowing economy stack up, can marketers continue to craft media plans and develop strategies based on such rosy financial predictions? Yes--and for a number of reasons, according to both eMarketer analysts and industry insiders."
Monday, December 31, 2007
Thursday, December 27, 2007
Google Watch - Google vs. Microsoft - Meet Google: Search Giant, Monopolist Extraordinaire
Google Watch - Google vs. Microsoft - Meet Google: Search Giant, Monopolist Extraordinaire: "Now that the FTC has blessed the merger (Merry Christmas, Google), Microsoft's documentation of Google's online ad position comes off as the data-driven equivalent of flipping the chess board up in frustration; Microsoft sees Google's checkmate coming, but the only thing it can do is make some noise and hope someone listens."
Is search still the mainstay of online advertising? | Media | The Guardian
Is search still the mainstay of online advertising? | Media | The Guardian: "Companies paying for their sites to be given prominence in search engine listings still account for a huge share of internet advertising"
MediaPost Publications - Google Subpoena Quashed, Blogger Remains Anonymous - 12/26/2007
MediaPost Publications - Google Subpoena Quashed, Blogger Remains Anonymous - 12/26/2007: "IN A CASE CLOSELY WATCHED by the blogosphere, a judge in New Jersey has ruled that the township of Manalapan isn't entitled to learn the identity of the anonymous blogger 'daTruthSquad.'"
comScore Releases November U.S. Search Engine Rankings
comScore Releases November U.S. Search Engine Rankings
| comScore Core Search Report* | ||||
| Core Search Entity | Share of Searches (%) | |||
| Oct-07 | Nov-07 | Point Change Novt-07 vs. Oct-07 | ||
| Total Core Search | 100.0% | 100.0% | 0.0 | |
| Google Sites | 58.4% | 58.6% | 0.2 | |
| Yahoo! Sites | 22.8% | 22.4% | -0.4 | |
| Microsoft Sites | 9.8% | 9.8% | 0.0 | |
| Ask Network | 4.7% | 4.6% | -0.1 | |
| Time Warner Network | 4.2% | 4.5% | 0.3 | |
Monday, December 24, 2007
Sunday, December 23, 2007
Advertising of 2007
BusinessWeek looks back at 2007 and trends that could impact 2008.
Advertising of 2007
Friday, December 21, 2007
U.S. Advertising Spending Drops -0.1% for First Three Quarters of 2007, Nielsen Reports | Nielsen Media Research
Media Category | First Three Quarters 2006 vs. First Three Quarters 2007 |
| Internet* | 15.9% |
| National Magazines | 7.7% |
| Nat'l Sunday Supplements | 6.0% |
| Outdoor | 5.7% |
| National Cable TV | 1.2% |
| Spanish-Language TV | 0.5% |
| Spot TV Markets 101-210 | -0.4% |
| Network Radio | -1.7% |
| Spot Radio | -1.8% |
| Local Sunday Supplements | -2.0% |
| Network TV | -2.5% |
| B2B Magazines | -3.7% |
| Local Magazines | -4.6% |
| Spot TV 1-100 | -5.0% |
| National Newspaper | -5.2% |
| Local Newspaper | -7.4% |
| Total Advertising Spending | -0.1 % |
Thursday, December 20, 2007
Google Poaching Beacon Partners For “Universal Activity Stream”
source: TechCrunch
Can Google succeed where Facebook fell flat on its face? It’s been chasing Facebook with OpenSocial, its own platform for social networking applicatio… more
Sequoia Invests in SEM-Automator Kenshoo
source: TechCrunch
All you search-engine marketing consultants watch out. Sequoia Capitral just invested in Kenshoo, an Israeli startup that automates the whole process … more
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