Can Google Crack the TV Ad Market?

Adweek: "Desai said Google is in negotiations to gain access to more inventory, saying the company will announce a significant deal in the next few weeks that will greatly expand its reach. Google's pitch: It can allow networks to tap into Google's enormous base of hundreds of thousands of small advertisers, most of whom have never run a TV campaign. As for the cable companies, Google sees an opportunity for them to aggregate demand on niche channels that fall off the radar on their own."