Google's Chrome - It's all about the ads

Advertising Age: "But it's also likely Google was worried about the latest iteration of Microsoft's popular Internet Explorer, which is the clear leader in the browser space with 72.2% penetration, according to Net Applications. (Mozilla's Firefox is second with 19.7%.)

As Ad Age wrote last week, this latest Internet Explorer has the ad world in a tizzy over an option to surf 'in private.' Surfing in this mode is not the default setting but should many consumers choose it so, it could block advertisers from collecting the browsing data they use to help target ads and glean data about what ads were shown when."