Monday, September 1, 2008

Online to overtake radio in global advertising spend as credit crunch slows UK growth

Press Gazette: "Carat forecast that the internet’s global share of advertising spend will rise to 8.6 per cent in 2008, up from 7.3 per cent in 2007, overtaking radio which is set to drop from 7.5 per cent to 7.4 per cent, behind TV’s forecast share of 41.2 per cent and newspaper and magazine’s combined print share of 36 per cent."

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