Friday, August 14, 2009

Study shows there is not a lot of news on Twitter

San Antonio Business Journal: "After randomly sampling a public timeline of tweets — 140 character comments on Twitter — for 10 days, Pearanalytics found that 40.5 percent of the updates fell in the “pointless babble” category. An example: “I am eating a sandwich now.”

Other findings:

• 37.5 percent of the comments were conversational — a back-and-forth discussion on a topic

• 8.7 percent had pass-along value — tweets that were re-broadcast or re-tweeted

• 5.8 percent were self promotional

• 3.75 percent were spam — the equivalent of junk mail

• 3.6 percent were news"

Read the original research report

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