Wednesday, August 12, 2009

Media buyers: Twitter is for, well, twits

Media Life Magazine: "Twitter earns a big thumbs down from more than half of the media planners and buyers who responded to a recent Media Life survey on new media advertising and the areas of promising growth.

Asked to finish the statement: 'Twitter is,' 52 percent agreed with this statement: 'For twits. I predict we'll look back on this silly craze as the Friendster of 2009. It holds little promise for advertisers (or anyone else).'"

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