SiliconValley.com: "Cue the Rubicon Project. Through complicated math, its service assesses in real time which ad networks will provide a given Web site with the most relevant ads, and sends ads from those networks. Web sites use this service to receive the ads that pay the best and those that are the most relevant to their readers, which are more likely to be clicked on."
Tuesday, February 19, 2008
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If you're looking for a reputable contextual ad company, I recommend you take a peek at Propeller Ads.
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