Tuesday, February 19, 2008

David And Googliath

MediaPost Publications: "Switzer says his 'five-year laundry list' includes initiatives to help publishers grab a bigger portion of text, video and mobile online advertising dollars, partly by aggregating them into like-minded Web communities. OpenX believes it can help 'long tail' niche publishers more than double their 20% take of advertising spending over the next five years, and immediately quadruple the revenues they generate on their own simply by rotating through different ad networks."

1 comment:

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