Interview with Ken Auletta, author of Googled - the end of the world as we know it

I Want Media: "Google is not composed of cold businessmen; they are cold engineers. The difference is that Google is not obsessed with killing competitors; they're obsessed with eliminating inefficiencies. They're not trying to harm the New York Times with Google News or NBC with YouTube. In some ways, they help them. A reason NBC's 'Saturday Night Live' is reaching a younger audience is because it winks as YouTube downloads its skits.

But Google and the Internet do disrupt traditional media business models. More than a few traditional media executives fervently believe Google aims to conquer the world. By obsessing about Google's 'evil' intentions they spend too much time playing defense and not enough time figuring out their own digital offense."