eMarketer: "Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act."
Tuesday, April 21, 2009
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The old advertising industry is the midst of a revolution. New advertising platforms and strategies are making old media less relevant, if not obsolete. Online Media Links tracks the stories that cover the big issues and trends of this revolution.
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