USATODAY.com: "Forrester Research analyst James McQuivey says advertisers have been reluctant to spend big dollars on YouTube. Instead they prefer the more targeted ad approach on sites such as Hulu and ABC.com, where people come to watch specific shows.
'If you're an advertiser, where will you put your money?' he says. 'In front of content you're not sure about, or behind a series like 30 Rock, a known brand?'"
Monday, October 27, 2008
YouTube tosses 10-minute limit to show full TV episodes
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