Tuesday, October 28, 2008

Study: When it comes to influence, bloggers beat friend lists

CNET News: "Facebook likes to trumpet the value of 'trusted referrals'--recommendations and ads with the endorsements of members of your friends list. But a new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend."

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