Technorati CEO on the state of the blogosphere

iMediaConnection.com: "What I found most interesting was the level of sophistication and professionalism. The average blogger has been at this for three years, and more than half have more than one blog. Bloggers are making serious investments both in terms of time and money, even more so with bloggers who have advertising on their sites. They're also incredibly advanced in their use of Web 2.0 tools and traffic generation, and this last fact has big implications for marketers who advertise with bloggers, as these authors are all about information and influence. They're everywhere in the social media space, always linking back to their blogs as part of their identity."