Hulu viewers choose their own ads

Wired: "Hulu viewers now get a choice of ads that they will be shown before viewing video content. Though the choice is limited — all ads are from the same brand — viewers can choose if they'd like to see a Nissan ad for a mini-van, SUV, or compact car or choose between a spot for Coke, Diet Coke, or Sprite. Viewers on Hulu.com can also choose their formatting. Many videos ask if the user would rather watch one pre-roll ad or a fewer, shorter ads within the programming.

These options let advertisers know exactly how their spots and formats are performing, which is in line with Hulu's efforts to 'create a service that users, advertisers, and content owners unabashedly love.'"