Mediaweek: "Advertising on mobile Web sites and applications has the potential to impact brand awareness, at least in these still early days of the nascent medium, according to a new report issued by online ad research firm Dynamic Logic.
The report found that on average, awareness of a particular brand increased by 23.9 percentage points among those who were exposed to a mobile ad campaign compared to those who were not."
Tuesday, August 26, 2008
Report: Mobile Web Advertising Impacts Brand Awareness
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