Monday, June 16, 2008

Study: Americans use Net to look beyond sound bite

Yahoo! News: "the Pew Internet and American Life Project said that nearly 30 percent of adults have used the Internet to read or watch unfiltered campaign material — footage of debates, position papers, announcements and transcripts of speeches.

'They want to see the full-blown campaign event. They want to read the speech from beginning to end,' said Lee Rainie, director of the Pew group. 'It's a push back from the sound-bite culture.'"

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