Adweek: "Online auction house eBay has shuttered its Internet-based system for buying and selling TV and radio ads, the company has confirmed on its Web site. The system had been up and running for just over a year.
The system was controversial from the start and received little support from the cable network industry, which eBay had hoped would contribute significant amounts of inventory. But the networks by and large stayed away fearing the process would cheapen the value of their ads."
Friday, June 13, 2008
eBay Shutters Ad-Sales System
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