Friday, May 9, 2008

Inside Microsoft's War Against Google

BusinessWeek: "For Ballmer, however, the game is far from over. Even before yanking the Yahoo offer, he had begun laying the groundwork for a strategy to compete with Google in online advertising. He's convinced that getting the online ad business right is essential to Microsoft's future. The reason: Consumers and businesses increasingly are switching from desktop software like Microsoft's to free online services that do the same things. 'We are absolutely committed to be the leading player in that endeavor,' Ballmer told employees at a recent gathering."

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