Yahoo to Test Google Ads As It Mulls Broader Deal

WSJ.com: "Yahoo Inc. said it plans to carry search advertising from Google Inc. as part of a test that could lead to a broader partnership.

The two-week test, which will be limited to U.S. traffic and no more than 3% of Yahoo's Web search queries, is designed for the two sides to evaluate the revenue potential of a broader search ad outsourcing arrangement. They have been discussing such an arrangement as part of Yahoo's pursuit of alternatives to Microsoft Corp.'s unsolicited acquisition offer, according to people familiar with the matter."