Most Bloggers Don't Deserve Any Ad Revenue

louisgray.com: "In a recent discussion on this topic, a blogging peer of mine said, 'What's 'fair' to me is making enough to cover hosting costs and buy myself some toys every once in a while. I do that, which is enough. But if I couldn't even cover hosting costs, I'd stop blogging.'

And to me, I don't possibly see how the word 'fair' can come into play. As bloggers, the ad industry, and our readers, truly owe us nothing. If we have opted to start writing, it is on our own choice. What we write about? Again, our choice. Where we opt to be hosted? Usually our choice. Our page layouts? Our choice. Our blogging platform or schedule? Our choice. So how does 'fair' come into it? The goals must be somewhere else, whatever they may be for the individual, be it a hobby, setting up for the 'next' job, continued writing practice, or enjoying the community."