Internet Ad Spend Grows in 2007 as U.S. Lags Overall

ClickZ: "Among all media categories, Internet spending showed by far the largest increase: a jump of 18.9 percent over the previous year.

Overall spending for the year grew just 0.6 percent. The softening economy may have played a role, as the U.S. lagged other countries in overall spending. Asia-Pacific reported a 12.1 percent increase, while the EMEA went up nearly 5 percent.

Other U.S. categories that showed an increase in 2007 were national magazines (7.6 percent), national Sunday supplements (4.9 percent) and outdoor (7.2 percent), which continued its five year climb. Newspapers continued their steady decline in the U.S., despite increasing in all other countries measured by Nielsen."