Habit-Forming Blogs: New Research Into Why People Read

WSJ: "When University of California at Irvine researchers delved into usage patterns, they found study participants who labeled their blog-reading time as “chilling out” and “doing nothing,” with one describing his impulse to read blogs as similar to his cigarette habit. Another talked about following through on her blog-reading routine even when she wasn’t interested in some of the content.

In other words, when it comes to some blog readers, keeping them may be much easier than getting them in the first place–a finding that suggests the importance of good marketing for blogs."