Zuckerberg pitches the wrong value proposition

GJ on New Media: "So the story is that, on a social network, when enough people are looking at what other people are doing, and the social network blends into that experience ads that relate to what those people are doing, you'll have yourself an effective marketing platform. That seems reasonable, but I doubt that this is where the true value of a social network lies. In fact, I believe that this model is a poor deal for advertisers when compared to what's already out there in the online advertising marketplace."