Wednesday, March 5, 2008

Nielsen: Consumers Warming To Mobile Ads

MediaPost: "Among the findings, nearly a quarter of all U.S. mobile subscribers (23%) say they've viewed mobile advertising in the last 30 days. The Nielsen study also found that the number of mobile data users who recalled seeing advertising jumped 38% from 42 million to 58 million between the second and fourth quarters of 2007."

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