Friday, March 7, 2008

Google's Armstrong Unveils 'Top Secret Strategy' To Agencies: Dashboards, Tools To Scale Media Buying

MediaPost: "Unveiling what Armstrong referred to as Google's 'top secret strategy' for helping agencies transform the way they plan, buy and manage media - not just online, but across all their media options - Armstrong show a new 'dashboard' approach it has developed for agencies for managing buys across media."

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