MediaPost: "Keller said that in addition to transplanting their TV spots starring William Shatner as the 'Negotiator' to Gadget Ads and YouTube, Priceline had been testing Google TV Ads, which are distributed via EchoStar Communications' set-top boxes nationwide. 'The TV ads have provided us with new methods of creative learning. We can run different forms of creative through the platform and look at dropoff rates in viewerships by spot, network or program,' Keller said. 'We can also identify which pieces of creative work best and use that info for our traditional media methodology.'"
Wednesday, March 12, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment