Tuesday, March 18, 2008

comScore Finds Online Generates 50% More GRPs Than Television

MediaPost: "THE INTERNET has already surpassed television based on one significant statistic--the number of gross advertising impressions served. And if online publishers can figure out how to properly measure the worth of those impressions, they ultimately will overtake television in an even more important statistic: share of marketers' advertising budgets."

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