Monday, March 10, 2008

Cable Firms Join Forces to Attract Focused Ads

New York Times: "In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies [Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks] are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems."

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