WSJ.com: "While announcing disappointing fourth-quarter earnings Thursday, Google executives said the company was having a harder time than it expected generating ad revenue on social-networking sites and figuring out the best ad formats for its YouTube video-sharing service. Social-networking phenomenon Facebook Inc. also has been publicly grappling with how to make money amid its massive spurt in usage. Microsoft, which owns a 1.6% stake in Facebook, has a long-term deal to sell ads that appear on the site -- and analysts estimate that arrangement is losing money for Microsoft."
My thoughts on this: Social networking: In search of a business model
Wednesday, February 6, 2008
Social Sites Don't Deliver Big Ad Gains
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