Yankee Group: "The internet accounts for approximately 20% of overall media consumption in the US, but advertisers currently invest only 7.5% of their budget online ... By 2011, nearly 25% of all media consumption will be online, drawing 15% of the advertising dollars."
Wednesday, January 23, 2008
Yankee Group Forecasts US Online Advertising Market to Reach $50 Billion by 2011
Posted by
Graham Jenkin
at
4:04 PM
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