WSJ.com: "Such online networks, first cultivated as a tool for consumer research by tech and videogame firms, are now rapidly spreading to companies ranging from Coca-Cola to Walt Disney's ABC Television Studios. They are often cheaper and more effective than phone surveys or traditional focus groups because companies can draw on the participants in a much broader and deeper way than they could in an offline setting."
Monday, January 14, 2008
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Hi,
The term focus group is one of those industry-specific phrases that, quite simply, means a group of consumers who is brought together to chat about various products and services. Please provide more information about it. Thank you...
Qualitative Marketing Research
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