Tuesday, January 29, 2008

Google's Newspaper Ads: Big Hopes For Small Barcodes

Silicon Alley Insider: "Google's efforts to get into the newspaper ad business have yet to yield much. One tool it hopes will eventually change that: Small, square barcodes at the bottom of print ads. When a person scans the barcode with a compatible camera phone, it takes their phone's browser to a mobile Web address encrypted in the graphic."

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