MediaPost Publications - '08 Online Ad Forecast: Increased Spending, Social Media Fragmentation, Resilience - 12/31/2007: "EMARKETER IS FORECASTING U.S. ONLINE ad spending to reach almost $28 billion in 2008--with the market buoyed by the presidential election and the Beijing Olympics, among other factors. That's up nearly 29% from this year. But as the fallout from the mortgage meltdown and other signs of a slowing economy stack up, can marketers continue to craft media plans and develop strategies based on such rosy financial predictions? Yes--and for a number of reasons, according to both eMarketer analysts and industry insiders."
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