TNS Sees 14.4 Percent Growth for Display Ads in 2008

ClickZ: "Internet display advertising will leap 14.4 percent this year, growing its share of all U.S. ad expenditures to more than 8 percent, according to TNS Media Intelligence. While more aggressive by half than projected increases in other channels, the anticipated digital growth rate is down slightly from 2007, when TNS found online ad expenditures for the first nine months of the year grew 17.2 percent to $8.4 billion."

Wikia Search Goes Live: Not Great

TechCrunch: "As we wrote December 23, Wikia’s Jimmy Wales is pitching the search engine as a Google competitor; its a strong statement to make but does Wikia Search Alpha take the good fight up to Google? Not yet."

DoubleClick Aims to Give Deeper Insight into Rich Media Effectivness

ClickZ: "DoubleClick is touting the free report, called Spotlight for Rich Media, as a way to precisely correlate rich media metrics with conversions."

The Fight For The Second Click

Dave Morgan: "In a post on Searchblog three weeks ago, John Battelle characterized Google's launch of a Wikipedia-like service named Knol as Google's attempt to own the 'second click' -- the click after the search click, which the company already owns. It's a wonderful characterization."

Pudding Media Raises $8 Million To Serve Ads Against Phone Conversations

Techcrunch: "Placing ads based on what people say in phone conversations is going to be controversial, but Pudding Media just raised $8 million in an A round led by Opus Capital and BRM Capital to prove the concept."

GroupM: Internet Overtakes TV In Sweden, The U.K. Will Be Next

MediaPost Publications: "THE U.K. NEXT YEAR WILL become the first major economy in which the Internet overtakes television as the No. 1 advertising medium, according to a new forecast from WPP's GroupM unit..."

Pew Internet: Teens and Social Media

Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004...

Five Guiding Principles For The Transformation Of Media Companies

Scott Karp - Publishing 2.0: Instead of the usual predictable predictions, I thought I would ring in the new year with five principles that I believe will guide the ongoing transformation of media companies...

Why big brands are getting Facebook wrong

Valleywag: "Facebook applications were supposed to provide advertisers with compelling new ways to mine for customers on the Web, but the results have not panned out. Sony attempted to capitalize on the Facebook buzz and the holiday season with a branded snowglobe application. Just the sort of useless eye candy popular on the social network, but the application garnered less than 500 installations and only 35 active users. Why?"

John Battelle's Searchblog: Predictions 2008

John Battelle's Searchblog: Predictions 2008: So what are the trends in 2008? Well, everyone I speak to is very worried that we're in for a major economic downturn, and we all know that a key lagging indicator of a recession is a serious downturn in the advertising markets. I'm going to buck all my colleagues fears, however, and predict that web-based advertising businesses will in fact enjoy significant gains in 2008...

Facebook Ads Make You the Star -- And You May Not Know It

Epicenter from Wired.com: "Almost overlooked in the Beacon hubbub were the new display advertisements dubbed 'Social Ads.' These ads, bought by participating businesses, insert your name and profile picture directly into their pitches. Based on anecdotal evidence, the ads started to roll out right before the holidays."

Can Social Search Take Down Google?

Sci-Tech Today: "With the founder of Wikipedia setting out to dethrone Google with a search tool that is driven, as Wikipedia is, by the contributions of participants, several observers already are expressing skepticism about the plan. 'I think he doesn't really understand the scale of what Google has to handle,' said Danny Sullivan, editor of the Web site Search Engine Land."

Free WSJ.com Would Need 12x Traffic To Offset Loss; DJ Buy To Shave A Penny From NWS: Analyst

paidContent.org: "Turning WSJ.com into a free site would require a 12x increase in traffic growth to offset the lost revenue, according to a new report from Bear Stearns analyst Spencer Wang. WSJ.com revenue is currently pegged at $78 million annually, based on an estimated 989,000 subscribers paying $79/year. Including non-subscriber traffic, the company claims 122.4 million monthly page views. Based on an estimated CPM of $6 and a few other assumptions about sell-through rate and ad impressions per page, Wang arrives at the 12x conclusion."

Web2.0 faces 'users' revolt' over advertising

Telegraph: "A slew of Web2.0 companies will dissolve this year in the face of a 'users' revolt' against online advertising, industry expert Mark Anderson has warned."

Is AdSense Really Dead? Can You Make Money with AdSense?

Adsense Money: Despite the so-called “Death of AdSense” (which happens to be a smart marketing ploy), there are still a few good success stories. At least, the marketers who carry the right beliefs within them know what they are doing to persevere and achieve desired results.

Ad Houses Will Need to Be More Nimble

WSJ.com: The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of their marketing budgets online. With the growth of online video and social networking, ad experts expect that percentage to jump significantly this year.

Kmart Tailors TV Ads for Different Audiences

Advertising Age: The national retailer rolled out some of the first national TV ads of their kind Nov. 19 on Nick at Nite and TV Land. The campaign, using technology from Visible World, let the marketer target different segments of the networks' audiences.

The Disadvantages of Adsense

E-BusinessAutomation.com: "As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content."

Sams Club Online Advertising

Sams Club Online Advertising
- Search engine optimization and Pay-per-click advertising.

JPMorgan: '08 Online Ad CPMs Set To 'Accelerate,' Search Will Hit $30.5 Billion - 01/02/2008

MediaPost: "IN THE FIRST MAJOR WALL Street outlook for the Internet sector of the New Year, the equities research team at JPMorgan predicts the major publicly traded Internet publishers, portals, commerce sites and search engines will continue to outpace the performance of the overall stock market by wide margins through 2008."